skip to main content

Big Latch On Success

09 August 2017


More than 30 breastfeeding mums gathered at The Healthy Start Baby Café at Seagulls Children’s Centre in Gorleston on Saturday morning, 5 August, to take part in the global ‘Big Latch On’ event.

Thirty-three mothers took part, with family members and friends taking the total attending the local event, part of a world-wide initiative to raise awareness of the benefits but also the need for support for mums who choose to breastfeed, to 88.

Between 1 – 7 August each year the World Alliance for Breastfeeding Action organises World Breastfeeding Week.  The week is now celebrated in 92 different locations around the UK and 28 countries across the globe and marks the signing of the WHO/UNICEF document Innocenti Declaration, which lists the benefits of breastfeeding, plus global goals. On Friday 4 August and Saturday 5 August at 10.30am thousands of breastfeeding women and their children across the world gathered in their own communities to take part in the Global Big Latch On, a synchronised breastfeeding event in multiple locations.

Midwife and breastfeeding specialist Curita Reilly said; “The event was a great success, with many local mums bringing their babies along.  The aim is to promote, protect and support breastfeeding families and the local figures have been provided to the global event organisers who have so far recorded 17,790 mothers taking part and 50,383 attending.”

Kay Horn, Infant feeding Coordinator and midwife at the James Paget University Hospital, said; “We work with mothers to help and encourage them to breast-feed although we are conscious it has to be a decision for each individual. There are health benefits for both mum and baby and therefore we aim to explain and advise, but support from other mums can also be important and this event gave the opportunity to meet other women and to have a chat.”

The World Health Organisation recommends breastfeeding exclusively for the first six months of a baby's life to optimise benefits for mothers and babies.

Further details can also be found on our website - .