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Local 'Big Latch On' event

20 July 2018


An international week to encourage new mums to breastfeed their babies is being held at the start of August – and locally the ‘Big Latch On’ will see mums and their supporters invited to meet in Gorleston for a special celebration.

From 1-7 August each year the World Alliance for Breastfeeding Action organises World Breastfeeding Week.  The event is celebrated in 120 countries and marks the signing of the WHO/UNICEF Innocenti Declaration, which promotes the benefits of breastfeeding. The World Health Organisation recommends breastfeeding exclusively for the first six months of a baby's life to optimise health benefits for mothers and babies.


The Big Latch On event in Gorleston last year. 


The James Paget recognises and supports the rights of women to choose how to feed their babies but works closely with new mums to provide support to breastfeed, which provides nutrition to infants and contributes to healthy growth and development. Our breastfeeding peer support group – all mums themselves – work closely with our team and new mums to provide the help, advice and support needed.

To mark Breastfeeding Week, communities across the world take part in the global ‘Big Latch On’, a synchronized breastfeeding event in multiple locations. The aim is to break the current Global Big Latch On record of 17,992 children breastfeeding at 758 locations, across 23 countries.

The local Big Latch On will take place at Seagulls Children’s Centre in Magdalen Way, Gorleston, on Saturday 4 August at 10.30am and mums who are breastfeeding are invited along to take part and to meet other mums

James Paget Infant Feeding Specialist Midwife Curita Reilly says; “We work with new mums to help and encourage them to breast-feed although we are conscious it has to be a decision for each individual. We aim to explain and advise about the recognised health benefits for both mum and baby but also provide the practical support to overcome difficulties faced during those first few days and weeks. Support from other mums can be important, which comes from both our breastfeeding peer support group and the opportunity to meet others who may be experiencing the same sort of issues and feelings. The Big Latch On gives you the opportunity to talk with other women and join in this global event and we’d like to invite anyone who is breastfeeding to come along.”

For more information please see: or contact Curita Reilly on 01493 660090.

Further details can also be found here