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Hughes iPad donation to support dementia patients with History of Advertising Trust app

26 April 2022


The Great Yarmouth branch of Hughes have kindly donated two iPads, which have now been loaded with the History of Advertising Trust reminiscence app Ad-Memoire and will be used to support our patients with dementia.

Four people - Ali, our dementia team lead, Louis from Hughes, Maxine our charity co-ordinator and Justin from Hughes are pictured handing over the two tablets. They are in front of a beige wall, and a banner with detail about the dementia team on it.

Justin Kuttschreuter and Louis Gasson, from Hughes in Mill Road, dropped off the two new tablets to our charity co-ordinator Maxine Taylor and Dementia Care Lead Ali Thayne recently and the iPads have now been loaded with the Ad-Memoire app - an innovative reminiscence resource featuring TV ads from the 1950s to 70s.

The resource aims to improve patients’ wellbeing on hospital wards by stimulating fond memories and positive mental engagement.  

A Dementia Befriender with one of the new iPads showing the Ad-Memoire app

Developed by Norfolk-based charity The History of Advertising Trust (HAT) in consultation with the University of East Anglia’s School of Health Sciences, the app puts HAT’s extensive archive of adverts to good use. Thanks to generous support to fund the licencing of the app by the Alan Boswell Charitable Trust, the adverts can be used as prompts for happy memories of the products and social conventions of the era, with familiar jingles and nostalgic images helping with reminiscence.

We’d like to say a big thank you to Hughes for their generous donation and thank The History of Advertising Trust for their support.

A photo of a tablet computer screen with the Ad Memoire app on, including advert images